Shantanu Dutta is Vice Dean for Research Strategy and Advancement, Dave and Jeanne Tappan Chair in Marketing, and Professor of Marketing of the Marshall School of Business at the University of Southern California.  Primary areas of research interest include channels of distribution, pricing and innovation in business-to-business markets including technology intensive environments like pharmaceutical and biotechnology.  Shantanu is an expert on strategic marketing, especially in high technology markets, and also studies how firms use distribution, partnerships, and value pricing to build competitive advantage. His research has been published in leading marketing, economics, and management journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Quarterly Journal of Economics, Journal of Law and Economics, Journal of Law, Economics and Organization, Management Science, and Strategic Management Journal. He serves on the editorial board of the Journal of Marketing Research and Marketing Science, and is Secretary of the Informs Society for Marketing Science. He received his Ph.D. in Marketing and Economics at the University of Minnesota.